vara bungas: Diskutablas tēzes, bet tādēļ interesantas. Man arī šķiet, ka NBS vadības sterīlie profili sociālajos tīklos nekalpo NBS popularizēšanai, jo no tiem dveš ar dresētiem PR manageriem un ulmaņlaiku pompozo oficiozu, kas kopā un atsevišķi maigi izsakoties neaizrauj. Tāpat arī cīņa par karavīru izolēšanu no sociālo tīklu ietekmes ir absolūti bezcerīgi zaudēta. Vadībai jāmainās līdzi laikam, jākomunicē ar padotajiem tieši, patiesi un atklāti. Donalds kā piemērs.
[..] As Commanders, we must embrace our soldiers as digital pioneers. As leaders, we must be role-models which includes how we conduct our social media activity; we need to be part of our soldier’s network. They are constantly discovering new ways to communicate and to remain connected. We must educate them on the factors that affect social media approval and ground them in reality. Our soldiers must realise that they do not need to seek approval from those that have made less of a commitment to protecting society. The vehicle to deliver this education is not necessarily the commander, it must come from a social peer. We must ensure the soldier understands the benefits associated to being part of the Combat Club and why our public and professional profile is so important. [..] By understanding social media and its use by soldiers we can understand the impact it could have. The organisation and its leaders must be role models in the virtual domain as much as they are in the physical domain. To do this they must be in their subordinate’s virtual social structure. This cannot be forced upon the sub-ordinate and they must want to be part of their commanders social group. A limit of one or two levels above and below would be a sensible guide. Being part of a subordinate’s social structure, physical and virtual, gives the commander insight into an individual’s emotional resilience. [..]